Simple
Follow the principle of simplicity and try not to overfill the design with odd visual elements or inappropriate colours. Your logo design should be comprehensible and clear, so that the public could easily recognise your company.
Catchy
To stick in the minds of your customers, it is vital to make your logo memorable and impressive. So, choose unique forms, appropriate colours, and customised graphics.
Relevant
As the logo is your business face, it should represent your company and match your website design and the company’s colours. It also should coincide with the industry you work in to evoke proper associations with your business.
Multifaceted
It is essential for the logo design to be versatile, so that you can use it effectively on various printing materials, billboards, applications, and websites. So, make the overall composition scalable and good-looking in different sizes.
Enduring
An excellent logo design always passes the tests of time. It would be a mistake to adhere to temporal trends as they come and go. It is your business identity that should differentiate your company, so rely on it.